The targeted Instagram ads have finally found me, and I truly couldn't resist any longer. I'm not sure when the Wool& Company ads started showing up, but I really took notice when they shared their #100DayDressChallenge. Wear the same dress for 100 days in a row and earn a $100 credit towards your next purchase. Beautiful wool dress? Money towards another beautiful wool dress? Fewer morning wardrobe choices? HALLELUJA.
In all seriousness the ads and the challenge showed up at a strange nexus of ideas I've been marinating on. These include but are not limited to: a wardrobe that lends itself to outfits over statement pieces, swingy jumper style dresses, longer wearing investment pieces, clothes that look like clothes but feel like pajamas, and more wool. There are countless brilliant minds that set me to thinking and pushed me to continue; and I hope this blog will allow me to highlight them!
As I've been waiting for my dress to arrive, I've been thinking about what I will say. What I will tell people when they (inevitably) ask, and how I will use this challenge as an opportunity to lead and contribute to conversations across interests, and my spheres of influence. Needless to say, I have a lot of thoughts, and things I'd like to share and a blog felt like the best format for that.
I don't have a clear vision for how this goes - other than to share pictures, learnings, challenges, personal take aways, and the things that brought me to the 100 Day Challenge. If there are things you are interested in, or might like to see, request away! I'm not committed to a schedule or regular updates, or even a consistent format. It will be some organized chaos. For now, I'm just glad you're here.
